McClurg News

McClurg Unveils New Logo, Brand Identity

Posted by on Mon, Dec 30, 2013

McClurg LogoMARCELLUS, NY (December 30, 2013) – McClurg Remodeling & Construction Services, the largest full service remodeling company in Upstate New York, today unveiled a new logo and brand identity to recognize its continuing growth and to align more clearly with its customers. The new branding strategy coincides with the company’s 35th year in business serving Central New York homeowners and business owners.

A central component of the new brand is the use of simple, clean lines that convey the spirit of design and building, and embody the characteristics of quality and craftsmanship. The circle M logomark is reminiscent of the shopmarks stamped on handcrafted articles of trade to denote their origin and genuineness.

“We have grown our company the old fashioned way – through highly skilled and talented people, attention to detail, communicating well with our customers and providing extraordinary value,” said Scott McClurg, president and co-owner of McClurg. “I am very proud that we have stayed committed to our approach and experienced tremendous year-over-year growth that has been recognized within the industry.”

The McClurg brand has historically focused on its principle business of remodeling. The new McClurg brand will help the company to convey the full scope of its business, which includes:

• Residential remodeling

• Home repair, replacement, installation and makeover services

• New home construction

• Light commercial remodeling

• Design-Build contracting, which combines project design, product selection and construction into a seamless process through a single company – the design-build contractor.

About McClurg

McClurg Remodeling & Construction Services has served Central New York homeowners and commercial customers for more than 35 years. Residential remodeling projects include kitchens, bathrooms, exterior living spaces, basement conversions, additions, large-scale renovations and interior and exterior alterations. Smaller household repair projects are handled by HomeRepair by McClurg, which provides a wide range of services including door and window installations, drywall repair, rail and step replacement, roof and deck repair, and tub and window frame caulking. Visit us at

Previous McClurg Logos

Topics: Company Announcements